Marketing Communications

Mercer’s Graphic Standard Elements

The Mercer University Graphic Standards Program encompasses the University’s emblems, names and logos including:

• The University seal
• The Mercer University wordmark
• Spirit marks, including the Mercer athletic logo, the MU, and the bear head
• University unit marks, including the School of Engineering, School of Medicine, College of Pharmacy and Health Sciences, MERC (Mercer Engineering Research Center), McAfee School of Theology, Townsend School of Music, Mercer University Press, UC (University Center), The Grand Opera House, The Executive Forum and MTS (Mercer Ticket Sales)

These marks may not be altered or changed in any way. These marks may not be incorporated into or combined with any other mark, symbol or graphic to create a new mark. Each mark must stand alone with sufficient space around the mark to clearly show that it is an individual mark.

These elements are registered with the Patent and Trademark Office of the United States and may only be used according to the guidelines contained within this guide or by expressed permission of Mercer University’s Office of Marketing Communications.

Please E-mail Steve Mosley with your requests or questions regarding usage of the marks. Go>