Marketing Communications
Websites
Consistent and coordinated use of Mercer University visual identity elements on University Websites is a vital part of preserving and enhancing the value of the Mercer University brand. All University departments and University-sanctioned organizations should use Mercer's visual identity elements in accordance with the guidelines presented in preceding sections of this guide.
Official Marks
On Web pages, the University wordmark should be part of any template for any Mercer administrative or academic Web site, and the Mercer athletic logo or MU should be part of any template for any Mercer athletic Web site. Additionally, spirit and student organization Web sites may include the MU logo.
The Mercer University Seal
In accordance with the overall graphics standards, the University seal may be used only on Web sites for the President's Office, the Board of Trustees and About Mercer.
Colors
In order to coordinate the use of colors on Websites with the official Mercer colors, the following colors should be used.
White - #FFFFFF
Black - #000000
Orange - #e45c06
Co-branding
When departments or organizations have established identity marks, co-branding can be used on Web pages to benefit both the department/organization and the University. This can be accomplished through:
- Use of the Mercer wordmark or athletic logo graphic in the top left corner of the template for the Web site along with other graphics that represent the department or organization (preferred method);
- Shared use of the header area of the Web site template between the Mercer wordmark or athletic logo graphic and the graphics from the department or organization.
- Use of the Mercer wordmark or athletic logo graphic within the template for the site in a prominent area other than the header.
When co-branding is used, it should be used consistently among all pages of a specific Web site to reinforce the branding effects.
When co-branding elements have been established between a department/organization and Marketing Communications, ITS-Internet Services will work with those elements. When there are no established or existing co-branding elements for a department/organization, ITS-Internet Services may create limited co-branding elements for use only on the Web. ITS-Internet Services will coordinate cobranding efforts with the
Marketing Communications .
Domain names
The use of "mercer" within a domain name such as www.mercer.edu in relation to the University is a trademark owned by the University. Therefore, the use of "mercer" within a domain name is specifically controlled. Anyone wanting to register "mercer" in a domain name must have permission from Information Technology to do so.
Contact the IT Help Desk. Go>